LMX - Blog #OOH

Employee Spotlight: This International Women's Day, Be Unapologetically You

Wed, 15 Mar 2023 06:31:55 +0000

The Sanskrit phrase "Aham Brahmasmi" translates to "I am God" or "I am enough." This concept acknowledges that we are all interconnected with the universe and its creator. Therefore, discrimination and hatred are unnecessary. The whole is only as strong as its parts, and each part contributes to the whole. Gender should not matter because we are all made of the same stardust from the universe and will return home, back to the same universe.

But what is it like to be a woman in a man’s world?

“It's nothing but a slow glowing dream.

That your fear seems to hide deep inside your mind

All alone we cry.

Silent tears full of pride,

In a world made of steel, made of stone!”

- Lyrics from Flashdance

As the lyrics suggest, women may feel like they are living in a world made of steel and stone, and our fears may be hidden deep within our minds. Nevertheless, we believe in ourselves and use our passions to bring our dreams to life. Unfortunately, this does take a huge toll on us because:

We labour in roles and jobs designed for men, work harder to fill these roles. Rather than calling out, we express gratitude for having these opportunities that were previously denied to us. We refrain from calling out, in fear of losing out ,as we are women.

So what do we do ?

We put in our souls, work harder to prove our worth and grind ourselves to powder

All so that we can battle against the cliché mold set for women including the infinite expectations that come along - dress demurely; speak softly; nurture others; look fair and beautiful; stay within walls, control emotions , reactive vs response lessons, monthly moods, menopausal, …….

Well yes parts of this I too am guilty of being in the mold.

Nevertheless, as a woman who has spent 54 years on this earth, I am proud of my accomplishments and my conscious efforts to break free from these molds, despite the potential backlash.

So how does each break the boundary? I share my story and here it goes.

An integral part of my outlook and beliefs has been due to affiliation to the Armed forces-

It has helped build what I call “Military personality” because of being a very male oriented organization (It's only this year the army decided to give command, front line positions to women!

1. Communication that shows intention and intensity: Clear and direct communication has been a hallmark of my approach to interacting with others. I attribute this to my time spent at Army Public Schools, where there is little room for ambiguity or self-doubt. While some may view this communication style, verbal and actions, as abrupt or impolite, I find it to be efficient and effective in cutting through the noise and achieving clarity of purpose.

2. Confidence to dare and perseverance to succeed: I left a well-paying job at the age of 28 to focus on raising my daughters because I believed in my ability to pick up from where I left. And since then, I have taken on various challenges such as choreographing a fashion show for one of the largest Hotel management chains in Kolkata with no prior experience; participating in YouTube promotional activities for Frank Finn across Mumbai; setting up a Business for Training corporates such as banks and educational institutes ;running multiple marathons including 2 ultra-marathons, and even holding art exhibitions to inspire other women to go out and dare. Do not wait for the world to make way for you. My current role in the outdoor advertising industry is yet another example of my willingness to step out of my comfort zone and take on new challenges.

3. We are different: My military discipline has taught me to value both our similarities and acknowledge that differences define who we are, what we believe in. It has helped me appreciate that our unique experiences and perspectives are what make us who we are, and that there is no one right or wrong way to view the world. This has been a valuable lesson in promoting self-reflection and fostering greater acceptance of others.

As sisters, mothers, daughters, wives, friends, aunts, grandmothers see and recognize us not only as caregivers, providers, supporters but also as leaders, path breakers, visionaries.

Undoubtedly, the men, women, children, and elders in my life have played significant roles in shaping me into the person I am today.

My daughters have taught me that taking small steps every day is the key to achieving bigger dreams. To dream beyond your capacity today is the essence of living a life full of new experiences.

My mother and grandmothers have taught me to break free from societal norms and not be constrained by my caste or gender. My grandmother's achievement of being part of the first batch of Madame Montessori teachers in London and travelling there alone as a Rajput woman from India in the 1930s ,has inspired me to strive for independence.

Throughout my adventures, my husband has been a supportive partner, never hindering my pursuits.

My father has always encouraged me to chase my dreams and not let anyone be the cause of my failure. He instilled in me the power of belief.

“Go after your dreams and don't let anyone in this world be the reason for your failure. Believe and you will be.”

Both of my brothers have played a significant role in pushing me to go beyond my limits.I would never have known the importance of perseverance, hard work, and commitment to society. As a specialist doctor, my older brother has demonstrated that being human is more important than making money. The younger one, completely changed my perspective on life having completed two ultra-marathons with me. He made me believe that no challenge in this world is insurmountable and this feeling I bring to every action I choose.

By finishing these races, not only has he helped me become a finisher but also a part of the less than 1% of the world's population that has accomplished such a feat.

Throughout my career, my bosses and business partners have played a significant role in shaping my journey. My first boss gave me the freedom and trust to build the business which propelled me to take charge of my own success. There was no stopping thereafter!

The self belief has stayed with me and helped me build my best life decades in India and now at Moving Walls.

Srikanth, introduced me to the world of Malaysia outdoor advertising, and new adventures, inspiring me to take on new challenges without fear.

In all my life journey ,I'm grateful to all who played the roles of teachers, colleagues, and mentors and helped me learn new skills and live life to the fullest. I owe them all love and respect.

So, yes as women we are needed as we have a unique and important role in the world. We not only create life but also have the ability to bring life to everything we touch. However, despite our many contributions, we are still navigating what it means to be a woman in a world that is often dominated by men. We women should support wo + men and help move walls. Because every good thing comes at a cost and every struggle is an opportunity waiting.

Let us take a moment to celebrate ourselves and all those who have played a part in shaping us into the individuals we are today. It is important to remember that being true to ourselves is what truly matters, regardless of our gender.

Cheers to being authentically and unapologetically ourselves!

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LMX and MIZET Partner Pyxis UAE to Enable Dynamic Content Management for New Retail DOOH Network

Tue, 21 Feb 2023 05:22:58 +0000

13th February, 2023 - UAE: Location Media Xchange (LMX), the supply-side arm of Moving Walls Group along with its strategic sales partner Mizet has announced a partnership with Pyxis that will see an exciting new retail Digital Out-of-Home (DOOH) screen network equipped with best-in-class content management technology.

The collaboration leverages the strengths of all three companies to offer a comprehensive content delivery platform for the large DOOH network that will soon be available across 100s of locations across the United Arab Emirates.

Given that the Content Management System (CMS) is part of an enterprise software stack that addresses every aspect of a DOOH media business, the network will be built with programmatic adserving capabilities from its launch including connectivity to the world’s largest digital advertising platforms.

According to Srikanth Ramachandran, Founder and CEO of the Moving Walls Group, “With the growing demand for Programmatic and dynamic DOOH campaigns, choosing a CMS that comes with these in-built capabilities is crucial to the success of any advertising business. We also believe in having the most capable local partners to ensure effective deployment and ongoing support for such a project since it spans across so many locations.”

The partnership hinges on Pyxis extensive experience in tailored event and project management. The highlight of this partnership is the launch of a new network of Out-of-Home (OOH) place-based screens in the Middle East. This network will provide clients with a powerful new tool for reaching consumers, and will feature state-of-the-art technology, and high-quality displays throughout the region.

“As a DOOH business in UAE, LMX, together with the BrightSign media players, provide us with the perfect system that adapts reliably to all the schedules our clients impose on us. LMX helps us to meet all our customers' needs on time. We are pleased to have signed this long-term contract with them." said Pierre Breton, Manager at Pyxis commenting on the partnership.

MIZET is representing the LMX CMS solution in this region. According to Miz Rahman, Co-founder and CEO of MIZET, “We are proud to have partnered with LMX to spearhead the integration of the LMX CMS on BrightSign hardware. Our long term partnership with Pyxis in Abu Dhabi has enabled this DOOH network to be the first network to have launched with the new release by LMX.”

This is an important milestone given that the platforms are used by more than 200 DOOH media owners across the world. It is also a significant integration into BrightSign hardware as the company announced shipping its two millionth media player in 2021.

About LMX (lmx.ai)

Location Media Xchange (LMX), a company under the Moving Walls group, is the world’s first independent advertising technology company that is powered by a multi-sensor location media viewership measurement approach. LMX has been designed for brands and marketers to be able to reach moving audiences where they spend most of their time. LMX provides a platform for marketers to profile locations based on the types of audiences around there and activate mobile and physical place-based media like digital billboards to reach them during this offline journey.

About Pyxis (pyxis.ae)

Pyxis is an Abu Dhabi based event management and production services company. Sitting under ZMS Companies Management LLC, a wholly owned subsidiary of ZMS Holding LLC and a fully Emirati owned group of companies. They provide tailored event and production solutions and make it a priority to understand their client’s objectives, working alongside clients from concept to completion to create a unique and memorable event.

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Build Stronger Offline Presence for Small Businesses

Wed, 04 Jan 2023 06:12:29 +0000

Outdoor advertising is considered the ultimate drum-beating media channel. Big, bold, beautiful, and now, capable of delivering contextual and real-time-based content.

It has also become accessible for businesses of all sizes, including growing businesses with smaller budgets.

Creating brand awareness with the right audiences is a big challenge for new and growing businesses alike.

Being able to have an outdoor advertising presence not only gives these brands credibility but also helps them stand out over competitors who depend solely on digital marketing efforts.

To reach the local businesses, media owners need to learn why these SMEs are turning to OOH advertising in order to provide them with effective OOH transactions.

Transparency and Visibility

The sheer physical nature of a billboard placement trumps just about any other ad format. It instantly increases a brand’s visibility.

This is especially important when businesses want to make the jump from start-up to an established brand.

Being easily recognisable is made possible by having the sort of physical presence that only billboards can provide.

By hosting media assets with transparency and storing media assets in LMX Registry, media owners can increase discoverability among the local advertisers.

This ability is becoming increasingly important because advertisers are viewing multimedia content at growing rates.

It will also make it easier for growing brands to browse media sites that match their preferences and budgets.

Highly Targeted Reach

The best OOH ads are placed in areas where the masses congregate.

Businesses also have the advantage of choosing the locations that their target audiences frequent.

Outdoor adverts immediately get your brand in front of the right audiences.

Running outdoor campaigns are also fairly straightforward if you have a location and objective in mind.

You can create targeted custom audience segments by looking at your consumer preferences – amplify personalisation in managing and delivering content with an effective content management system (CMS).

LMX Content is the key in differentiating this personalisation.

Together with advanced analytic tools and integrating data feeds, both screen owners and marketers can identify and track their consumer behaviours based on audiences profiles and location intelligence, in which they can easily automate their ad delivery on a more personal level.

What Does LMX Offer?

LMX technology helps you buy and sell media sites in seconds.

You can even upload your content online and book multiple sites without having to locate individual billboard owners.

LMX offers automated dynamic content scheduling and real-time ad-serving for businesses seeking to achieve operational efficiency.

With LMX’s innovative supply-side solution, media owners are able to optimise their inventory management and automate OOH selling and buying processes.

Moving Walls and jeki join forces to address global/local communication challenges

Wed, 14 Dec 2022 06:26:00 +0000

Building and strengthening a seamless system to meet inbound and outbound demand globally

December 13, 2022:, Tokyo - Global ad-tech solutions provider Moving Walls and Japanese OOH major jeki have inked the deal for a partnership that will see jeki screens light up across Japan as the country caters to an influx of inbound and outbound demand on a global scale.

The partnership will build and strengthen a seamless system to meet a growing demand for media assets. Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.

Jeki will have access to a global network of clients from which they can tap into global/regional digital budgets to execute campaigns in Japan. Meanwhile jeki will also work with Moving Walls to run overseas campaigns for Japanese clientele.

“Jeki noticed the increasing momentum of Japan-bound tourism in Southeast Asia with the easing of Corona related entry restrictions. We are confident that networking OOH in Southeast Asia will be a powerful boost for our clients, especially as we specialize in tourism promotions for local governments and other clients throughout Japan,” said Atsushi Takahashi, Managing Director and CDO of jeki. .

“This is a historic partnership for Moving Walls. We are proud to partner with a forward thinking and innovative media owner such as jeki - whose ideals for both Japan and beyond are admirable. This is the first of many more steps to come,” said Group CEO and founder of Moving Walls Srikanth Ramachandran.

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Out-of-Home Media Owners can Now Reach New Advertisers with Self-Serve Advertising

Tue, 22 Nov 2022 05:36:28 +0000

Digital marketing has dominated marketing spend for years, but the tide is turning. The medium is facing the challenge of oversaturation. Consumers are now resisting the allure of paid online advertising without even engaging with the message of that content. Brands are beginning to realize that their online audiences are not eager to see sponsored ads pop up in their social media feeds because they find it intrusive.

The option to skip ads is often used, resulting in ineffective messages. A data analytics and brand consulting firm conducted a study that found 55% of UK consumers are apathetic to advertising content. By using ad-blocks, brands and advertisers are realizing that they need to resort to other advertising mediums to reach their customers without them being perceived as annoying. Advertisers are turning to out-of-home advertising (OOH) to make the desired impression on consumers.

New challenge for out-of-home media operators

The increasing demand for OOH is creating a similar problem in the industry. Instead of facing an oversaturation of advertising, the industry is increasingly facing a problem of oversaturation of inventory

This is especially evident in high-traffic areas like city centers. The industry is running out of space for new inventory in areas that are typically in high demand by advertisers, such as iconic landmarks and other highly regarded locations. In addition, too many OOH sites in a given area can lead to lower occupancy, which can negatively impact a media owner's portfolio

Prestigious media owners who have sites in these locations are drastically lowering the price of their assets to sell their inventory, resulting in a "price war" between industry leaders. It is also difficult for advertisers to make well-informed decisions when booking locations with different media owners.

This could jeopardize their OOH businesses and affect advertisers' perception of the industry and its offerings.

The Perfect Solution

As large OOH media companies, running on empty is not a viable option. Maintaining assets and business requires financial resources. Leading outdoor media owners typically have pre-arranged contracts with agencies and regular clients with whom they work directly. They have their own sales team to service their clients. Their resources may be limited, preventing them from expanding their reach.

As long as their customers are happy, these deals can help them make a living, but they may not be enough to offset the disadvantage that comes from the oversaturating of inventory. While the industry is implementing regulations and compliance to address the above problem, media owners can now take advantage of a new trend in OOH - self-serve advertising.

The Role of Self-Serve Advertising in This Climate

Self-serve advertising is a process where advertisers and brands can create, plan, book, and execute an OOH advertising campaign on their own without the help of a human. This service has been available primarily in the digital advertising medium. Thanks to advertising technology companies, the OOH industry is now also able to support self-serve advertising

Media owners can now cast a wider net to attract new customers, which can add another sales channel to their business and increase their revenue. With a self-serve advertising portal, they can reach direct brands interested in OOH, as well as clients from multiple markets who want to run cross-border campaigns.

At LMX, we believe media owners should be able to reach media buyers without the help of a third party. LMX Online offers a self-serve advertising service that creates a fully customized self-serve portal that connects directly to media owners' websites. This portal will serve not only to reach potential customers but also as a fully functional 24/7 sales channel.

Here are some upsides to self-serve advertising to OOH media owners:

Automated campaign bookings
Full control over price and packages
Broaden business portfolio
Lead generation
And more…

An out-of-home media buyers experience of self-serve advertising

Media owners will be able to close deals through end-to-end online campaign booking or even collect leads through their self-serve advertising portal, which can then be followed up by their sales team to physically close the deals.

Learn more about self-serve advertising and how it can elevate OOH businesses. Book a demo today to better understand how a self-serve advertising platform works.

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Reach More Out-of-Home Advertisers & Increase Revenue by Selling Online

Fri, 04 Nov 2022 06:31:35 +0000

We once depended on fire to communicate with people, using smoke signals, warning them of danger, or asking them for help. From a natural element, we moved to use birds, sending messages to a particular location or person, not knowing if the message was delivered accurately. We then got better at reaching out to people as we discovered new technology to improve communication. We can now reach people in seconds via email or a simple text message. Our communication has become instant. The introduction of automation and the internet has saved us effort and time to get messages across.

Out-of-Home (OOH) advertising, the oldest form of advertising, has seen a similar evolution. From laws publicized on large rocks during early Egyptian civilization to the use of anamorphosis to display 3D advertisements outdoors today, OOH has survived the test of time and evolved with technology to stay relevant. The introduction of the internet has helped the industry break boundaries. Pairing OOH with the immeasurable capabilities of the internet can make the industry limitless.

Why Should Media Owners Go Online?

Having an outstanding online presence can bring you new business opportunities. Clients and new business owners still rely on search engines to discover new agencies and services to execute campaigns. Going online also makes sure that OOH media owners are not just reliant on salespeople to grow their footprint. Once your site details, availability, and booking options are online, you are basically selling your media all day every day. This is what self-serve advertising can do for the OOH industry.

Self-serve advertising means having a channel or medium that allows an advertiser or brand to plan a campaign and book advertising inventory without interacting with a physical sales representative or media owner to complete their purchase. Traditionally, media owners would depend on a middleman or salesperson to manage their relationships with advertisers to bring in deals and manually complete the sale process.

Oftentimes, media owners are not fully in control of the price negotiations that happen between the media buyers and the middleman bringing in the business. The lack of transparency can be unsettling.

Take Back Control with Self-Serve Advertising

With the emergence of self-serve advertising, manual tasks can now be automated to save time and resources, and the cost to maintain a self-serve platform is relatively low. Media owners can now decide what inventory is published on their self-serve portal and at what rates. Aside from this, assets can be bundled into packages and promotions to facilitate underutilized assets and also attract more buyers.

A media buyer is only required to visit the website of a media owner to make their bookings online. They can plan campaigns based on their requirements, create a proposal, get approval and make the payment immediately without the interference of a sales representative. Media owners on the other hand can choose to use their self-serve portal as a platform that generates leads or to manage the end-to-end process of campaign execution.

LMX now has the technology required to create self-serve portals for media owners. These portals will be linked directly to media owners’ websites. The portal will be white-labeled to meet the company’s branding and presentation requirements like customized buttons, colors, and logos. Media owners will also be able to decide what is and what isn’t featured on their self-serve portal.

Snapshots of a white-labeled self-serve portal

Media owners will be able to manage and track their online deals that come through their self-serve portal live. They will have full control over the campaigns they book and the prices they agree upon. Campaign booking can now go directly to media owners via their websites, removing any form of discrepancies in their booking processes.

Learn more about how the self-serve OOH platform benefits media owners and media buyers here. Book a demo today to have a first-hand experience of the platform.

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