What if you were told that there’s a marketplace now for DOOH media owners and media buyers to start trading on? Brands looking for the biggest screens in major economic hubs like Singapore or smaller towns like Ipoh in Malaysia can now buy these screens online – like how you’d buy soap on Amazon.

The DOOH industry has been a bit behind the rest of the world when it comes to making their screen inventory available for bookings online – but all that is changing now! 

A neat and user-friendly platform that now enables seamless browsing and buying of your inventory is coming your way.

If your inventory is listed on an online eCommerce platform, then your screens are just a quick search away from your customers! 

What Can an e-Commerce Site for DOOH Bring You

Having a platform like an e-Commerce site has made direct sales between media buyers and media owners like you, a possibility. You can now put your whole inventory online as a bundle.

Potential buyers can access your screens as a bundle or package. 

If you are looking to split your inventory into individual screens for full utilization, you can upload them as stand alone screens. 

This will give your buyers the flexibility to choose a specific screen or to buy a custom set of screens for their advertisement. 

Add DOOH screens into shopping carts

Just having a brick and mortar isn’t sufficient in today’s world. More often than not, a customer will most likely turn to their web search bar to look for the services they need. Having an online presence will bridge the gap for your potential customers.

A simple Google search can bring potential customers to your online store. Getting on an e-Commerce platform will create that online presence you need, that’ll make your business visible online, making it easy for your inventory to be spotted.

This will allow you to close sales online, from the comfort of your office or home. 

This system is not only convenient, but it’ll also help you save costs in terms of sales efforts wasted collating and preparing manual proposals and costing sheets.

Generate invoices directly on LMX Commerce

You can cut down on resources used for meeting clients in-person and your sales team on the ground can now focus on other key aspects rather than generating quotes or closing sales, one-at-a-time. 

Like all eCommerce sites, your online store will be integrated with a payment gateway. 

You will be able to accept local and international payments without any interference. 

The system converts the rates of your inventory according to the currency selected by the media buyers. 

This will not only create a smooth and pleasant shopping experience for your customers but it will also enable you to expand your customer base to new markets. 

You will be able to receive your payments almost instantly – and unlike traditional transactions, get it all in one-shot!

Here’s Why You Should Subscribe

If you decide to bring your business onto an eCommerce platform, your potential customers will have access to real time inventory. 

Any changes made to your screens will be updated instantly. They’ll know the status of each screen you own based on the updates seen on the eCommerce site. 

This will increase your business agility and help media buyers make quick buying decisions, saving time for you and your buyers.

Buying and selling through a screen online is the future! This is a system that will stay updated with new trends and technologies and future proof your business. 

You will not have to worry about upgrades or updates. The system will always bring the latest features to ensure your business runs smoothly.

Expand Your Customer Base

Having the big names like Coke and Samsung purchase your screens is great because they take huge chunks of your inventory. However, you will find that you have small gaps between these bookings. 

An eCommerce platform can serve as a direct link between your inventory and smaller brands or startup companies. You can put up your inventory with discounts and price drops for those short periods. 

This will be a win-win situation for both you and your new customers. They’ll be able to afford billboard advertising while your inventory will be able to get demand from more brands than ever before. You can maximize your profits now.

You will be able to expand your clientele to include smaller brands and screens can now reach their full potential while being inclusive.

If these are things you are looking to achieve with your business and inventory, fret not,  LMX Commerce is the one-stop shop that will take care of everything you see above, and more. 

Book a consultation here to have a preview of this service!

The world today is screen-bound. Most brands and businesses rely heavily on digital marketing (online) to insert themselves into the lives of their customers. However, out-of-home advertising (OOH) is still widely used by these same brands to reach potential customers on the go, increase brand awareness and drive revenue. 

Brands are taking advantage of this unique opportunity to engage with their target audiences when they are not staring at their computer or mobile screens. Without the ability to skip ads, OOH proves that it is still a reliable advertising medium for marketers. More than reliability, OOH gives marketers the impact they need for a campaign.

With that in mind, OOH is thriving now more than ever. According to the Out of Home Advertising Association of America (OAAA), the first and second quarters of 2022 were very successful for the industry. In the first quarter of the year, advertising revenues increased by 40.5%, and in the second quarter by 28.9% compared to the same periods of the previous year. 

OAAA President and CEO, Anna Bager believes OOH will surpass the same period in 2019, which means the industry is on track to match or perhaps exceed pre-pandemic spend. 

How does This Affect OOH Media Owners like You?

This great news is a great opportunity for OOH leaders. The increase in spending on OOH can only lead to one thing - more requests for ad space! 

With the increase in demand, market-leading media owners with a huge inventory supply are receiving an overwhelming number of inbound requests. This is a good problem for media owners as the demand for your services increases. But this is where it gets complicated. The volume of incoming requests can exceed the capacity of the resources you have on the ground. 

It's difficult for media owners like you to allocate your resources appropriately to handle these incoming requests, resulting in a potential loss of customers and revenue. Alarm bells are ringing in the ears of business owners at OOH.

How do You Address This Challenge?

A temporary solution may be to increase current sales staff. This would mean additional costs for entrepreneurs to train a new team, and this cycle could repeat itself as demand increases. 

There is another solution for OOH media owners today. AdTech companies in the outdoor advertising industry continue to find new ways to simplify the sales and campaign execution processes. One of their more recent developments is self-serve advertising platforms for the industry. The term self-serve advertising means that advertisers or media buyers can now plan an advertising campaign and buy sites that meet their needs without interacting with a physical sales representative or a media owner themselves.

In other words, a self-serve advertising platform allows advertisers to choose the specifications they need for their campaigns - campaign duration, site location, audience segmentation, type of inventory, and so on. These platforms may also come with a programmatic function that allows campaigns to run automatically based on the specific details selected.

How Would This Help Your OOH Business?

Media owners can now own your own "e-commerce" platform that sells your inventory at the prices you want. This self-service ad platform can be integrated into an existing website, and media buyers who look you up online or happen to come across your website can now schedule and run their campaigns independently on this platform.

Buyers can schedule a campaign and submit a proposal to you. As a media owner, you have the option to accept or reject this offer. Media buyers can then make payments online using a payment method of your choice - Paypal, Internet banking, etc. This creates transparency for both media owners and media buyers. 

With LMX Online, you can now have your own white-labelled self-service ad platform that can help you close deals online. It can also serve as a lead generator. Your self-service platform will be customised according to your needs - adding parameters, location data, inventory packages and more.

You can book a demo today to understand how a self-serve ad platform works and experience it for yourself.