LMX - Blog #DOOH

Location Media Xchange: Your Partner to Unlock Programmatic DOOH Revenues

Fri, 26 May 2023 03:57:49 +0000

Out-of-home (OOH) advertising has a rich history spanning nearly a century, from the first hand-painted billboards to the modern, digitized billboards and screens that now dominate our urban landscapes. The versatility of OOH advertising has allowed it to adapt to the changing times and environments, and it remains a powerful medium for brand exposure and promotion.

Today, OOH advertising can be found in various forms and locations, including buses, trains, airports, malls, and even street furniture. With the growth of digital technologies, OOH advertising has become even more dynamic and interactive, offering advertisers new ways to engage with their audiences.

Understanding Programmatic Digital Out-of-Home Advertising

Enter programmatic digital out-of-home (pDOOH) advertising, a game-changer in the world of outdoor advertising. With the rise of digital technologies, traditional OOH advertising has had to adapt to stay relevant. pDOOH advertising has allowed for the buying and selling of advertising space on digital billboards and screens in a much more efficient and effective way than traditional OOH advertising.

By using real-time bidding and automated technologies, pDOOH advertising allows for more precise targeting, more accurate campaign measurement, and optimization mid-flight. This leads to more successful campaigns with higher ROI for advertisers and increased revenue for media owners. pDOOH advertising has quickly become the future of OOH advertising, and media owners who invest in the right technology and infrastructure can reap the benefits of this innovative approach to advertising.

Discover the Advantages of pDOOH

pDOOH advertising offers significant benefits to both OOH media owners and advertisers. Media owners can efficiently sell their advertising space and maximize their revenue with pDOOH. This is achieved through the use of real-time bidding and automated technologies, which allow for faster and more accurate ad placement.

Advertisers, on the other hand, benefit from a more targeted approach to advertising. They can use audience data to reach their specific target demographic, ensuring that their message reaches the right people at the right time. This results in higher engagement rates and a better return on investment (ROI). By utilizing pDOOH, both media owners and advertisers can enjoy increased efficiency and profitability, making it a true win-win situation.

Finding the Right Partner for Successful pDOOH Advertising

Media owners require the necessary software and infrastructure to succeed in programmatic DOOH advertising campaigns. Location Media Xchange (LMX) is the ideal partner, providing media owners with a complete solution for running effective pDOOH advertising campaigns.

One important reason to collaborate with LMX as an SSP is our ability to link media owners with programmatic buyers all around the world. Our technology enables their inventory to play an important role in omnichannel campaign executions, reaching buyers worldwide. This means that OOH media owners can simply broaden their reach and increase revenue by allowing brands to buy their inventory from anywhere in the world.

Another reason to choose LMX is our round-the-clock support. Our expert ad operations team will assist media owners every step of the way, delivering top-notch assistance anytime you require it. We understand how difficult it can be to navigate the programmatic DOOH advertising landscape, which is why we provide hands-on service to assure their success.

Furthermore, LMX provides a comprehensive platform with targeting, reporting, and dynamic content capabilities. They can easily manage their inventory, track performance, and generate post-campaign reports to maximize their revenue. Our platform is intended to help them streamline and grow their OOH business.

In a nutshell, pDOOH advertising is the future of outdoor advertising, and media owners need to be prepared to support it. With the support of LMX, media owners can confidently embrace the benefits of pDOOH advertising and capitalize on the opportunities it provides.

Want to see the power of pDOOH for yourself? Book a demo today and experience the future of outdoor advertising!

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Employee Spotlight: This International Women's Day, Be Unapologetically You

Wed, 15 Mar 2023 06:31:55 +0000

The Sanskrit phrase "Aham Brahmasmi" translates to "I am God" or "I am enough." This concept acknowledges that we are all interconnected with the universe and its creator. Therefore, discrimination and hatred are unnecessary. The whole is only as strong as its parts, and each part contributes to the whole. Gender should not matter because we are all made of the same stardust from the universe and will return home, back to the same universe.

But what is it like to be a woman in a man’s world?

“It's nothing but a slow glowing dream.

That your fear seems to hide deep inside your mind

All alone we cry.

Silent tears full of pride,

In a world made of steel, made of stone!”

- Lyrics from Flashdance

As the lyrics suggest, women may feel like they are living in a world made of steel and stone, and our fears may be hidden deep within our minds. Nevertheless, we believe in ourselves and use our passions to bring our dreams to life. Unfortunately, this does take a huge toll on us because:

We labour in roles and jobs designed for men, work harder to fill these roles. Rather than calling out, we express gratitude for having these opportunities that were previously denied to us. We refrain from calling out, in fear of losing out ,as we are women.

So what do we do ?

We put in our souls, work harder to prove our worth and grind ourselves to powder

All so that we can battle against the cliché mold set for women including the infinite expectations that come along - dress demurely; speak softly; nurture others; look fair and beautiful; stay within walls, control emotions , reactive vs response lessons, monthly moods, menopausal, …….

Well yes parts of this I too am guilty of being in the mold.

Nevertheless, as a woman who has spent 54 years on this earth, I am proud of my accomplishments and my conscious efforts to break free from these molds, despite the potential backlash.

So how does each break the boundary? I share my story and here it goes.

An integral part of my outlook and beliefs has been due to affiliation to the Armed forces-

It has helped build what I call “Military personality” because of being a very male oriented organization (It's only this year the army decided to give command, front line positions to women!

1. Communication that shows intention and intensity: Clear and direct communication has been a hallmark of my approach to interacting with others. I attribute this to my time spent at Army Public Schools, where there is little room for ambiguity or self-doubt. While some may view this communication style, verbal and actions, as abrupt or impolite, I find it to be efficient and effective in cutting through the noise and achieving clarity of purpose.

2. Confidence to dare and perseverance to succeed: I left a well-paying job at the age of 28 to focus on raising my daughters because I believed in my ability to pick up from where I left. And since then, I have taken on various challenges such as choreographing a fashion show for one of the largest Hotel management chains in Kolkata with no prior experience; participating in YouTube promotional activities for Frank Finn across Mumbai; setting up a Business for Training corporates such as banks and educational institutes ;running multiple marathons including 2 ultra-marathons, and even holding art exhibitions to inspire other women to go out and dare. Do not wait for the world to make way for you. My current role in the outdoor advertising industry is yet another example of my willingness to step out of my comfort zone and take on new challenges.

3. We are different: My military discipline has taught me to value both our similarities and acknowledge that differences define who we are, what we believe in. It has helped me appreciate that our unique experiences and perspectives are what make us who we are, and that there is no one right or wrong way to view the world. This has been a valuable lesson in promoting self-reflection and fostering greater acceptance of others.

As sisters, mothers, daughters, wives, friends, aunts, grandmothers see and recognize us not only as caregivers, providers, supporters but also as leaders, path breakers, visionaries.

Undoubtedly, the men, women, children, and elders in my life have played significant roles in shaping me into the person I am today.

My daughters have taught me that taking small steps every day is the key to achieving bigger dreams. To dream beyond your capacity today is the essence of living a life full of new experiences.

My mother and grandmothers have taught me to break free from societal norms and not be constrained by my caste or gender. My grandmother's achievement of being part of the first batch of Madame Montessori teachers in London and travelling there alone as a Rajput woman from India in the 1930s ,has inspired me to strive for independence.

Throughout my adventures, my husband has been a supportive partner, never hindering my pursuits.

My father has always encouraged me to chase my dreams and not let anyone be the cause of my failure. He instilled in me the power of belief.

“Go after your dreams and don't let anyone in this world be the reason for your failure. Believe and you will be.”

Both of my brothers have played a significant role in pushing me to go beyond my limits.I would never have known the importance of perseverance, hard work, and commitment to society. As a specialist doctor, my older brother has demonstrated that being human is more important than making money. The younger one, completely changed my perspective on life having completed two ultra-marathons with me. He made me believe that no challenge in this world is insurmountable and this feeling I bring to every action I choose.

By finishing these races, not only has he helped me become a finisher but also a part of the less than 1% of the world's population that has accomplished such a feat.

Throughout my career, my bosses and business partners have played a significant role in shaping my journey. My first boss gave me the freedom and trust to build the business which propelled me to take charge of my own success. There was no stopping thereafter!

The self belief has stayed with me and helped me build my best life decades in India and now at Moving Walls.

Srikanth, introduced me to the world of Malaysia outdoor advertising, and new adventures, inspiring me to take on new challenges without fear.

In all my life journey ,I'm grateful to all who played the roles of teachers, colleagues, and mentors and helped me learn new skills and live life to the fullest. I owe them all love and respect.

So, yes as women we are needed as we have a unique and important role in the world. We not only create life but also have the ability to bring life to everything we touch. However, despite our many contributions, we are still navigating what it means to be a woman in a world that is often dominated by men. We women should support wo + men and help move walls. Because every good thing comes at a cost and every struggle is an opportunity waiting.

Let us take a moment to celebrate ourselves and all those who have played a part in shaping us into the individuals we are today. It is important to remember that being true to ourselves is what truly matters, regardless of our gender.

Cheers to being authentically and unapologetically ourselves!

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LMX and MIZET Partner Pyxis UAE to Enable Dynamic Content Management for New Retail DOOH Network

Tue, 21 Feb 2023 05:22:58 +0000

13th February, 2023 - UAE: Location Media Xchange (LMX), the supply-side arm of Moving Walls Group along with its strategic sales partner Mizet has announced a partnership with Pyxis that will see an exciting new retail Digital Out-of-Home (DOOH) screen network equipped with best-in-class content management technology.

The collaboration leverages the strengths of all three companies to offer a comprehensive content delivery platform for the large DOOH network that will soon be available across 100s of locations across the United Arab Emirates.

Given that the Content Management System (CMS) is part of an enterprise software stack that addresses every aspect of a DOOH media business, the network will be built with programmatic adserving capabilities from its launch including connectivity to the world’s largest digital advertising platforms.

According to Srikanth Ramachandran, Founder and CEO of the Moving Walls Group, “With the growing demand for Programmatic and dynamic DOOH campaigns, choosing a CMS that comes with these in-built capabilities is crucial to the success of any advertising business. We also believe in having the most capable local partners to ensure effective deployment and ongoing support for such a project since it spans across so many locations.”

The partnership hinges on Pyxis extensive experience in tailored event and project management. The highlight of this partnership is the launch of a new network of Out-of-Home (OOH) place-based screens in the Middle East. This network will provide clients with a powerful new tool for reaching consumers, and will feature state-of-the-art technology, and high-quality displays throughout the region.

“As a DOOH business in UAE, LMX, together with the BrightSign media players, provide us with the perfect system that adapts reliably to all the schedules our clients impose on us. LMX helps us to meet all our customers' needs on time. We are pleased to have signed this long-term contract with them." said Pierre Breton, Manager at Pyxis commenting on the partnership.

MIZET is representing the LMX CMS solution in this region. According to Miz Rahman, Co-founder and CEO of MIZET, “We are proud to have partnered with LMX to spearhead the integration of the LMX CMS on BrightSign hardware. Our long term partnership with Pyxis in Abu Dhabi has enabled this DOOH network to be the first network to have launched with the new release by LMX.”

This is an important milestone given that the platforms are used by more than 200 DOOH media owners across the world. It is also a significant integration into BrightSign hardware as the company announced shipping its two millionth media player in 2021.

About LMX (lmx.ai)

Location Media Xchange (LMX), a company under the Moving Walls group, is the world’s first independent advertising technology company that is powered by a multi-sensor location media viewership measurement approach. LMX has been designed for brands and marketers to be able to reach moving audiences where they spend most of their time. LMX provides a platform for marketers to profile locations based on the types of audiences around there and activate mobile and physical place-based media like digital billboards to reach them during this offline journey.

About Pyxis (pyxis.ae)

Pyxis is an Abu Dhabi based event management and production services company. Sitting under ZMS Companies Management LLC, a wholly owned subsidiary of ZMS Holding LLC and a fully Emirati owned group of companies. They provide tailored event and production solutions and make it a priority to understand their client’s objectives, working alongside clients from concept to completion to create a unique and memorable event.

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Grow Your Digital Signage Revenues with Programmatic Digital Out-Of-Home (pDOOH)

Fri, 20 Jan 2023 07:55:10 +0000

The retail industry braced itself for a rough start this year. Consumers’ buying decisions have changed dramatically with the increased cost of living. However, China’s border opening announcement, after almost 3-years of isolation, caused a surge in outbound flight bookings. Trip.com Group observed a 254% increase in outbound flight bookings the day after the announcement that the travel restrictions would be eased from the 8th of January 2023.

With Chinese tourists flying out for the holidays, retail enterprises across Asia should anticipate increased tourist spending. Advertisers would seize the opportunity to reach these tourists traveling all around the world during the festive period and what better way to reach these moving audiences than using digital screens?

In a cookie-less world, advertisers will seek out newer ways to target the masses and location-based media will be in an advantageous spot.

Digital signage has been a catalyst for Out-of-Home (OOH) advertising growth, which has yet again proven to be one of the most reliable mediums of advertising. The industry survived the difficulties posed by Covid-19 and emerged stronger. And, it is always evolving with cutting-edge technology to serve advertisers and media owners better.

How can digital signage operators ensure that advertisers always seek out and reserve your inventory for their next campaign? Having premium assets at spectacular locations may play an important role, however, there are additional things an outdoor media owner can do to secure a place in the race. The key quality we’ll be examining today is - being programmatic-ready!

5 Reasons to be Programmatic Digital Out-of-Home (pDOOH) Ready

Let's quickly review what programmatic digital out-of-home (pDOOH) is before delving into its advantages. pDOOH is an automated system created to buy and sell advertising space on digital signages and other digital formats in outdoor spaces. Planning, scheduling, and implementing advertising campaigns on digital screens across the world is a breeze when advertisers use pDOOH.

The OOH business can gain greatly from programmatic advertising. Here are a few reasons why.

Increased Efficiency

Media owners can automate the process of buying and selling OOH inventory by using programmatic DOOH. You can do this to save resources for manual labor in addition to time.

Better Targeting

According to their needs, your clients will be able to target particular audiences depending on location, time of day, and other variables, resulting in more successful campaigns.

Improved Measurement

pDOOH generates more thorough analytics and measurement capabilities than traditional OOH, which can assist media owners and advertisers in quickly making data-driven changes to campaigns and understanding how well they are performing.

Greater Potential for Revenue

The demand for your inventory will most certainly increase as a result of the availability of inventory that supports programmatic DOOH, bringing about a bigger potential for revenue.

Enhanced User Experience

Delivering relevant and tailored material to viewers with programmatic DOOH improves the user experience overall and boosts campaign success.

Being Prepared for the Future of Out-of-Home

Industry experts are expecting more programmatically driven campaigns to emerge this 2023. We witnessed a game-changing 3D anamorphic pDOOH campaign, successfully executed in South Africa last November. This execution was the first of its kind globally and this is just the tip of the iceberg.

Making sure your digital screens have programmatic capabilities is imperative to stay ahead of the game and having the right supply-side platform to partner with is paramount. It is important to consider factors such as platform features, integration and reach, cost and the support you’d receive from your service provider. It is always a great idea to explore your options to make sure it meets your needs.

Location Media Xchange’s (LMX) complete supply-side technology has targeting, reporting, and dynamic content capabilities. The SSP is not only integrated with its parent company’s demand-side platform, Moving Audiences (MAX), but multiple other omnichannel and specialist DOOH DSPs in the industry including The Trade Desk. The platform is also integrated with a comprehensive content management system. LMX is built to streamline your OOH business and bring it to the next level.

You can find out more about pDOOH and book a demo today to experience LMX for yourself.

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Introduction to Digital Out-of-Home (DOOH)

Wed, 04 Jan 2023 06:31:13 +0000

We all know Out-of-home (OOH) media as larger than life billboards and display units that attract your eye when you are out and about. It was one of the best ways to drive massive awareness and recall, however one of its key challenges was measurement.

Digital technology has changed advertising in so many ways. Thanks to developments in AdTech, OOH has also transformed into a much more dynamic and quantifiable medium.

What is DOOH?

Traditional OOH is quickly transforming into Digital out-of-home (DOOH) where static billboards and display units have now become digital screens which are connected to the internet and can play commercials or videos dynamically. Each screen is an addressable unit which allows content to be fed to it in real time, giving birth to DOOH or the Outernet!

A survey by AC Nielsen found that users are four times more likely to react online after being exposed to an OOH message, rather than the other offline media such as TV, radio etc. So not only is OOH great at triggering immediate brand recall and awareness, it also results in an immediate action.

With DOOH, the industry has been able to tap into larger budgets and video-based campaigns. Allowing advertisers to capture the attention of their target audience with OOH led media innovations and engagement. This marriage of OOH and AdTech has further led to the medium being more measurable, giving agencies the armaments they need to justify more budgets being pumped into OOH.

As these technologies become more complex and more autonomous, programmatic advertising technologies which were originally used in digital advertising have moved over to DOOH as well. At LMX, we provide end to end solutions for OOH media owners, giving them the opportunity to trade their spots programmatically and reach out to a larger number of advertisers.

Programmatic DOOH Steps into Mainstream

Wed, 04 Jan 2023 06:30:37 +0000

Amidst the covid19 pandemic, a great number of advertisers was nudged into Programmatic DOOH (pDOOH) advertising due to movement restrains that were in place. Now, programmatic has moved from a ‘test and learn’ to a ‘must-have’ channel as the medium provides a new canvas for marketers to reach consumers on.

Moving Walls is a proud sponsor of the 16th Malaysian Media Conference 2022, happening on 24th August 2022 @11:15am.

Get a sneak peak of the session on Marketing Magazine WEEKENDER issue 340

This will feature a mix of brand, agency, and media owner leaders including Kiron Kesav, Chief Strategy Officer at Omnicom Media Group, Mahek Shah, Head, Account Management at airasia Media Group | airasia Ads), Maaresh Starling, Chief Executive Officer at Redberry and President of OAAM (The Outdoor Advertising Association of Malaysia) and Abhishek Bhattacharjee, Managing Director at Publicis Media.

“Programmatic has been heralded as the driver of media efficiency and connecting billboard media to this technology is attracting digital buyers to the medium. I’m looking forward to hearing the views of the multiple stakeholders involved in pushing DOOH to become the more accountable and addressable channel that it is today .” shares Srikanth Ramachandran, Founder and CEO of Moving Walls Group.

Dynamic Creatives: A Game Changer in DOOH Advertising?

Wed, 04 Jan 2023 06:29:34 +0000

It’s all about the packaging. A creatively executed DOOH campaign can make all the difference on how a brand is perceived.

Dynamic creatives enable brands to curate their narratives to specific conditions like the weather. The ability to extend accurate messaging to the right audience, at the right place, and at the right time makes the ad contextually relevant.

Read the full article on Marketing Magazine WEEKENDER issue 337 >> Read More!

Why OOH Media Owners Need a More Efficient Way to Manage Multiple Revenue Streams

Wed, 04 Jan 2023 06:19:10 +0000

The evolution of OOH media buying methods means that the inventory is now consumed in a variety of ways – especially for digital screens. This includes loop-based, event-based, audience-based, impression-based and other types of campaigns.

In our recent conversation with the weekender, some of our media partners shared thoughts on how they were able to manage inventories from a single platform and how it has helped them manage multiple revenue streams. Hear from the likes of Ledtronics, Eyetalk Media Ventures, Laguna, and FC Media.

Uncover the full article on Marketing Magazines WEEKENDER issue 334 >>Read More

Location Media Xchange (LMX) is the supply-side technology arm of the Moving Walls Group. This Revenue Management Platform enables media owners to optimise media availability across multiple sales channels including traditional sales teams, programmatic, open direct, and online self serve channels.

An E-Commerce Platform: The Solution Media Owners and Media Buyers Need in DOOH

Wed, 04 Jan 2023 06:18:22 +0000

What if you were told that there’s a marketplace now for DOOH media owners and media buyers to start trading on? Brands looking for the biggest screens in major economic hubs like Singapore or smaller towns like Ipoh in Malaysia can now buy these screens online – like how you’d buy soap on Amazon.

The DOOH industry has been a bit behind the rest of the world when it comes to making their screen inventory available for bookings online – but all that is changing now!

A neat and user-friendly platform that now enables seamless browsing and buying of your inventory is coming your way.

If your inventory is listed on an online eCommerce platform, then your screens are just a quick search away from your customers!

What Can an e-Commerce Site for DOOH Bring You

Having a platform like an e-Commerce site has made direct sales between media buyers and media owners like you, a possibility. You can now put your whole inventory online as a bundle.

Potential buyers can access your screens as a bundle or package.

If you are looking to split your inventory into individual screens for full utilization, you can upload them as stand alone screens.

This will give your buyers the flexibility to choose a specific screen or to buy a custom set of screens for their advertisement.

Add DOOH screens into shopping carts

Just having a brick and mortar isn’t sufficient in today’s world. More often than not, a customer will most likely turn to their web search bar to look for the services they need. Having an online presence will bridge the gap for your potential customers.

A simple Google search can bring potential customers to your online store. Getting on an e-Commerce platform will create that online presence you need, that’ll make your business visible online, making it easy for your inventory to be spotted.

This will allow you to close sales online, from the comfort of your office or home.

This system is not only convenient, but it’ll also help you save costs in terms of sales efforts wasted collating and preparing manual proposals and costing sheets.

Generate invoices directly on LMX Commerce

You can cut down on resources used for meeting clients in-person and your sales team on the ground can now focus on other key aspects rather than generating quotes or closing sales, one-at-a-time.

Like all eCommerce sites, your online store will be integrated with a payment gateway.

You will be able to accept local and international payments without any interference.

The system converts the rates of your inventory according to the currency selected by the media buyers.

This will not only create a smooth and pleasant shopping experience for your customers but it will also enable you to expand your customer base to new markets.

You will be able to receive your payments almost instantly – and unlike traditional transactions, get it all in one-shot!

Here’s Why You Should Subscribe

If you decide to bring your business onto an eCommerce platform, your potential customers will have access to real time inventory.

Any changes made to your screens will be updated instantly. They’ll know the status of each screen you own based on the updates seen on the eCommerce site.

This will increase your business agility and help media buyers make quick buying decisions, saving time for you and your buyers.

Buying and selling through a screen online is the future! This is a system that will stay updated with new trends and technologies and future proof your business.

You will not have to worry about upgrades or updates. The system will always bring the latest features to ensure your business runs smoothly.

Expand Your Customer Base

Having the big names like Coke and Samsung purchase your screens is great because they take huge chunks of your inventory. However, you will find that you have small gaps between these bookings.

An eCommerce platform can serve as a direct link between your inventory and smaller brands or startup companies. You can put up your inventory with discounts and price drops for those short periods.

This will be a win-win situation for both you and your new customers. They’ll be able to afford billboard advertising while your inventory will be able to get demand from more brands than ever before. You can maximize your profits now.

You will be able to expand your clientele to include smaller brands and screens can now reach their full potential while being inclusive.

If these are things you are looking to achieve with your business and inventory, fret not, LMX Commerce is the one-stop shop that will take care of everything you see above, and more.

Book a consultation here to have a preview of this service!

A Guide to Choosing the Right Content Management System (CMS) for Your DOOH Business

Wed, 04 Jan 2023 06:13:40 +0000

For a digital signage owner, good content management ensures the right creatives are playing on the screens whether these are paid advertisements, weather updates, news, or any other information. Making a decision on the content management system (CMS) that will power your network is crucial to ensuring you deliver the ideal experience for those viewing the screens.

What is a Content Management System (CMS)?

A CMS is a platform or software that helps you deliver the right content to the right audience at the right time. With comprehensive digital signage software, you can create, alter and distribute digital content remotely.. You’ll be able to keep track of all the digital screens in your network from a single computer or mobile device.

Choosing the Right CMS

How do you know if the software you have right now is compatible and suited to your needs? Or if you are contemplating getting one, what are the key features to look out for?

Here are a few things to consider when choosing the right CMS:

Cloud-based platforms
Automated content delivery features
Programmatic Advertising capabilities

Let’s take a closer look at the points above.

Cloud-based platforms

A cloud-based or web-based platform gives you access to all its features by simply logging in on the web. It does not need any installation.

Campaign implementation and making operational calls anytime, anywhere is now a possibility. This eliminates your need for several systems. You can manage various screens on a large network in a simplified manner.

A cloud-based platform will help you save time and avoid unnecessary expenses.

Automated Content Delivery Features

Dynamic and contextual content will increase audience engagement. That is what all advertisers aim for. Being able to deliver that will put you in a sweet spot as a media owner.

Technology today allows you to display content that’ll change in response to triggers. In 2020, foodpanda Philippines ran a campaign that combined traffic and weather triggers.

Studies have shown that contextual content resonates with audiences. 80% of consumers said that they would make a purchase when met with personalized ads. That is the end goal of all advertisers. Having a system that supports features like this prepares you for the future.

Programmatic Advertising support

CMS software that incorporates programmatic integrations natively helps with inventory monetization. Advertisers will have real time access to your inventory. With the insights from your digital signage software, they can make a transaction that meets their requirements.

Programmatic measures geolocation data based on audience movement pattern and activates the DOOH inventory in real time. Making it easier for media buyers to spot your inventory.

Investing in the right CMS increases your operational efficiency and delivery of cutting edge content. LMX Content could be the solution to your problems..

Having all the features mentioned above and more, LMX Content runs across multiple networks and technology stacks. You will be able to manage all your screens, even if they run on different technology.

All you have to do is manage your schedule settings and the software will do it all. It will even distribute your content accurately.

Investing in the right CMS software will safeguard the future of your business.

Download this eBook to help you gain a better understanding of CMS softwares and how it works.